Your Full Service Retail Sales Partner

Tightrope is a full service Sales and Marketing Agency. Our team of Channel experts will provide you with the sales, marketing and analytics support you need to accelerate your product to the shelf. 

We help our clients achieve unparalleled success on retail shelves.
The Tightrope Approach
Beginning with a shared vision that anyone can master the supply chain process, we pooled our collective experience and knowledge to create a vehicle for companies to acquire hands-on learning of an entire process from start-to-finish, which they can use to power their own in-house quality improvement and training protocols.

Akin to experiential learning, our theory is that rote learning of pieces of the process isn’t enough for some teams. Knowledge within organizations is often siloed among individual experts and consultants who specialize in limited aspects of supply chain management.

For years, start-up companies have touted their disruptive technologies as silver bullets for anything from equalizing the playing field to revolutionizing the fundamental way that people do business. While our approach to business is data-driven and based on best practices, we have learned in our collective years of experience, that the best results aren’t generated from procuring the best app or in-house software system alone.

As a collaborative partner in your company’s improvement process, the Tightrope team will help you take a step back and see the big picture. Our positive, back-to-basics approach is perfect for fledgling start-ups as well as established industry leaders seeking to improve productivity by eliminating waste and variation in the supply chain.

Our method is results-driven supply chain education. Tightrope’s goal is your supply chain success. Call or e-mail us for an appointment to learn about how we can partner with you in your process.

Bob Mann
Bob is a retail industry veteran with decades of selling to Wal-Mart and Sam's Club. He was a partner at Club Marketing Services, a full-service sales and marketing company, which he ran for 27 years. Adept at approaching challenges with both conventional and “outside of the box,” Bob and his team conquered a corporate giant’s resistance to middlemen. As a professional speaker and business coach, Bob’s insights and experiences are internationally sought to motivate and educate large organizations and companies. 
Chief Executive Officer
"Try not to become a person of success...But rather try to become a person of value." - Albert Einstein
Melanie Merkling
Born and raised in Bentonville, Arkansas, Melanie Merkling is a well-known connector in the Northwest Arkansas business community and beyond. With a career in business and brand development spanning 17 years, Melanie has a proven track record of generating profits in startups, reviving businesses under financial duress across varying industries and helping companies secure and grow their business with Walmart and Sam’s Club. Melanie has worked with a diverse mix of clients, both domestic and international, ranging from tech start-ups to food producers to creative agencies seeking to grow their businesses.
Chief Operating Officer
"A strategy is multi-dimensional planning, multi-team collaboration, and multi-tasking action." - Pearl Zhu